Shopping

Why This New Affordable Brand Is About to Become Your Go-To for Dresses

Likely is about to shoot to the top of your shopping list.
By Sue Williamson
  • This image may contain Clothing Apparel Human Person Dress Female Shoe Footwear and Toy
    Photo: Likely
    1/19

    As if you needed another reason to crave warmer weather: Likely, a brand-new collection of pastel party dresses and skirts, just launched with retailers like Bloomingdale's and Saks Fifth Avenue. With everything from long-sleeved shifts to ankle-skimming maxis — and everything in between — Likely has you covered from day to night. And if you find a style you like, you can literally get it in every color — Likely makes every style of dress in several colors, with plans to update every season.

    The best part about this new line? Everything is at or under $200. Check out the brand’s first-ever spring lookbook ahead and prepare to fall in love.

  • Image may contain Clothing Apparel Dress Female Human and Person
    Photo: Likely
    2/19

    This fitted number was made for spring dances.

  • This image may contain Clothing Dress Apparel Female Human Person Woman and Erin Cottrell
    Photo: Likely
    3/19

    Just add a heel and a clutch to take this one from day to night.

  • Image may contain Clothing Apparel Evening Dress Fashion Gown Robe Dress Human Person Wedding and Wedding Gown
    Photo: Likely
    4/19

    Looking for a dress for your second-cousin-twice-removed's wedding? Look no further.

  • This image may contain Clothing Dress Apparel Female Human Person and Woman
    Photo: Likely
    5/19

    Throw a leather moto over this dress and you're dinner-and-a-movie ready!

  • Image may contain Human Person Clothing Apparel and Dance
    Photo: Likely
    6/19

    How perfect is this pale purple hue?

  • This image may contain Clothing Dress Apparel Female Human Person Woman and Britt McHenry
    Photo: Likely
    7/19

    Consider your search for the perfect go-anywhere spring dress over.

  • Image may contain Dress Clothing Apparel Human Person and Standing
    Photo: Likely
    8/19

    With a cute sweetheart neckline, this dress was practically made for Valentine's Day.

  • This image may contain Clothing Apparel Dress Human Person Female Sleeve and Woman
    Photo: Likely
    9/19

    Brighten up your wardrobe with this little yellow dress.

  • This image may contain Dress Clothing Apparel Human Female Person Woman Footwear and Shoe
    Photo: Likely
    10/19

    And show your boho side with this cool, one sleeved shift.

  • Image may contain Human Person Clothing Apparel and Yasmin Brunet
    Photo: Likely
    11/19

    The sheer sleeves on this one are perfect for chilly early spring days.

  • Image may contain Dress Clothing Apparel Human Female Person and Woman
    Photo: Likely
    12/19

    Nothing says "spring" like a floral maxi dress.

  • Image may contain Dress Clothing Apparel Human and Person
    Photo: Likely
    13/19

    This long version has "graduation" written all over it.

  • Image may contain Clothing Apparel Sleeve Human Person Female Sunglasses Accessories Accessory and Dress
    Photo: Likely
    14/19

    How cool would this look with a pair of classic white sneaks?

  • This image may contain Clothing Apparel Dress Human Person Female Skirt Shoe Footwear and Woman
    Photo: Likely
    15/19

    This striped frock is perfect for sailing.

  • This image may contain Clothing Apparel Dress Human Person Female and Woman
    Photo: Likely
    16/19

    Add a printed scarf and you're good to go.

  • This image may contain Clothing Apparel Skirt Human Person Female and Woman
    Photo: Likely
    17/19

    Is there anything more versatile than a flirty black skirt?

  • Image may contain Dress Clothing Apparel Human Person Female and Toy
    Photo: Likely
    18/19

    The cut-outs on this one make it perfect for spring parties.

KeywordsLikelyshoppingdresses
Read More
Beauty
These Korean Skin Care Essentials Are on Sale Right Now
Picked by editors and dermatologists.
By Sara Delgado
Style
13 Shoe Trends to Step Up Your Style in Summer 2026
Wedge sneakers, slouchy boots, flip flops, lace-up ballet flats, and more.
By Shama Nasinde
Entertainment
'Avatar the Last Airbender' Cast Catch Each Other's Lies
The cast of Avatar: The Last Airbender sits down with Teen Vogue for a game of Are You FR?, where they reveal what's fact—and what's a lie. From behind-the-scenes stories and cast dynamics to surprising confessions and internet speculation, the stars of Avatar: The Last Airbender set the record straight. Watch to find out what's really true. 🌊🔥🌎💨 Season 2 of Avatar: The Last Airbender is available to stream June 25 exclusively on Netflix
Style
Bright Says Burberry's Soccer Campaign Made His Inner Child Very Happy
The Thai actor and singer shares all the details on his personal style, working with Burberry, and being a soccer fan.
By K-Ci Williams
Style
Zendaya Goes Pantsless on 'Spider-Man' Press Tour With an Oversized T-Shirt
Method dressing made simple!
By Kara Nesvig
Politics
Juneteenth and Pride Both Celebrate Freedom, But Black LGBTQ+ Kids Are Still at Risk
The two freedoms America celebrates every June stop at the same wall.
By Nicholas E. Stewart
Style
Nettspend on Gucci, His Love of the Fans, and Making the Runway His Stage
“I wish that I could see them and be with them every day.”
By Alyssa Hardy
Culture
Hunger Games: Sunrise on the Reaping Gets New Heartbreaking Sneak Peek
Here's everything you need to know about the movie adaptation before it premieres.
By Sara Delgado
Shopping
8 Trendy Sandals That You'll Want to Keep in Rotation This Summer
From flip flops to fisherman styles and everything in between.
By Kara Nesvig
Style
Sasha and Malia Obama Prove the Tank Top and Babydoll Blouse Are Summer Staples
Both takes prove there's not one way to stay cool.
By Sara Delgado
Relationships
21 Questions Game: Dig Deep with These 180 Fun, Flirty, and Surprising Questions
A fun way to get to know besties, crushes and new faves even better.
By Kristi Kellogg
Style
The Best Headphones Are Functional, Stylish, and On Sale Right Now
Our editors share their faves.
By Teen Vogue Editors